QI COLLECTIVE took Selkie to Showroom Shanghai again in July 2021 for the RESORT 22 wholesale event in line with the brands USA sales calendar.
QI’s team designed the booth with a signature print from the collection with the design intention to create a Selkie branded pop-up space.
The design, clear brand identify and unforgettable aesthetic proved to be successful for both buyers and KOL’s, signalling the need for innovation for brands looking to enter China market.
As a brand defined by style and taste Auteur celebrated their official launch into the China market in collaboration with QI COLLECTIVE.
VIP’s and media were offered first look at Auteur’s collection and treated to cocktails and canapés ready for the sunset at QI COLLECTIVE’s historic Shanghai showroom.
A milestone for QI COLLECTIVE.
Situated at The Bund, Shanghai, the showroom is in a historical building overlooking the hustle and bustle of the Shanghai metropolitan.
The design of the showroom and office utilizes classic Shanghainese architectural elements, symbolizing the interplay between the aesthetic of the West and the East, representing the essence of company and the artists QI COLLECTIVE represent.
Buyers can now view the latest collections exclusively at the Shanghai showroom.
In the age of Covid where fashion became digital creative director Kimberley Gordon sought to connect further with her audience to create an experience of a runway show shared digitally with the aim of inspiring women to be bold and make the changes that will propel them forward.
Size inclusivity and diversity is a major key as Selkie’s mission is to inspire women to believe they deserve access to their own dreams.
The digital fashion show was filmed in LA and streamed to Selkie’s audience June 2021. The brand was represented by models reflecting Selkie’s values against a viral soundtrack of poignant hits.
Auteur held their inaugural show at Mimi’s in Sydney 4:30pm June 3rd.
As a brand committed to considered design, inspired by Lucinda’s history and creativity Auteur’s debut show was designed take transport guests on a voyage of style and taste.
A late afternoon soiree for 130 pax, VIP’s and media were offered first look at the brands resort collection and treated to cocktails and canapés ready for the sunset at Mimi’s in Sydney.
“In these uncertain times I wanted Auteur’s first presentation to look back. I wanted guests to feel like they had been transported to another world, St Tropez, Capri another time.“ – Lucinda Taffs
QI COLLECTIVE took Auteur, Boskemper, and Selkie to Showroom Shanghai, one of China’s biggest fashion tradeshows during Shanghai Fashion Week in April, 2021.
