QI COLLECTIVE took Selkie to Showroom Shanghai again in July 2021 for the RESORT 22 wholesale event in line with the brands USA sales calendar.
QI’s team designed the booth with a signature print from the collection with the design intention to create a Selkie branded pop-up space.
The design, clear brand identify and unforgettable aesthetic proved to be successful for both buyers and KOL’s, signalling the need for innovation for brands looking to enter China market.
